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Marketing Foundations: Ecommerce

via LinkedIn Learning

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Details

Provider

LinkedIn Learning
Pricing

Free Trial Available
Languages

English
Certificate

Certificate Available
Effort

1 hour 2 minutes
Sessions

Self-Paced
Level

Beginner

Found in

E-commerce Courses

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Overview

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Learn about the components of ecommerce, current online shopping behavior, and successful ecommerce marketing strategies.

Syllabus

Introduction

Unlocking key principles and strategies of ecommerce marketing

1. The Pillars of Ecommerce

Ecommerce customer research
Ecommerce product research
Ecommerce platform breakdown
Building a profitable ecommerce website

2. Niche Marketing in Ecommerce

The customer journey in ecommerce
Researching your market for ecommerce
Articulating your unique selling point (USP)
Sales copy for successful ecommerce

3. Free Traffic for Ecommerce

Navigating free traffic in ecommerce
SEO for ecommerce websites
Building brand awareness on social media
YouTube marketing for ecommerce
Blogging for ecommerce

4. Paid Traffic for Ecommerce

Driving paid traffic for ecommerce
Paid traffic sources
Influencer marketing for ecommerce
Attracting affiliates to your ecommerce store

5. Increasing Conversions for Ecommerce

Website conversions in ecommerce
Ecommerce retargeting
Email marketing for ecommerce

Conclusion

Continuing your ecommerce learning

Taught by

Sam Dey

Reviews

4.7 rating at LinkedIn Learning based on 837 ratings

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