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Marketing: Conversion Rate Optimization

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Convert more of your existing traffic into paying customers or qualified leads through conversion rate optimization.

Syllabus

Introduction

Defining what CRO really means

1. Overview of Conversion Rate Optimization (CRO)

Introducing a framework for CRO
How CRO fits into your business
CRO 101: Landing pages

2. Setting CRO Goals

Finding the right KPIs
Quantifying the impact of testing
Case study: Identify where to focus

3. Conducting CRO Research

Performing quantitative research
Performing qualitative research
Case study: Research-driven experiments

4. Prioritizing Testing Opportunities

Running a prioritization framework
Evaluating impact and ease of tests
Creating a test hypothesis

5. Setting Up Your Tests

Using testing tools
Selecting your type of experiment
Product page case study

6. Analyzing and Optimizing Experiments

Understand your analytics
Gaining insights from experiments
Free trial case study

7. Culture of Testing

Building a culture of testing

Taught by

Jim Huffman

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4.6 rating at LinkedIn Learning based on 167 ratings

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