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LinkedIn Learning

Marketing Analytics: Setting and Measuring KPIs

via LinkedIn Learning

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Overview

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Up your marketing analytics game by learning how to set and track KPIs using Google Analytics. Learn which KPIs are most important and how this differs by business type.

Syllabus

Introduction
  • About KPIs and Google Analytics
  • What you should know
1. Setting Up KPIs with Google
  • Creating dashboards and KPI alignment
  • Setting up goals to track specific KPIs
  • Event tracking for deeper measurement
  • The importance of URL parameters
  • Importing cost data to Google Analytics
2. Understanding What KPIs Are Important
  • Mapping your marketing funnel economics
  • Tracking revenue and conversion value
  • Using indicator metrics for sparse data
3. Common KPIs by Business Type
  • Publishing blog and video content KPIs
  • Standard KPIs for ecommerce businesses
  • KPIs for subscription-based products
  • Lead generation and sales KPIs
  • KPI measurement for mobile apps
Conclusion
  • Continue learning about KPIs

Taught by

Michael Taylor

Reviews

4.5 rating at LinkedIn Learning based on 618 ratings

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