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LinkedIn Learning

Managing Brand Reputation

via LinkedIn Learning

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Overview

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Improve the success of your business by learning how to manage your brand's reputation online. Find out how to be proactive with brand management and attentive to customer signals.

Syllabus

Introduction
  • The concept of marketing reputation management
1. What Are the Basics of Marketing Reputation Management?
  • Why invest in marketing reputation management?
  • Reputation management vs. PR and SEO
  • Time for ongoing reputation management
  • Five tools to help manage brand reputation
2. The Good Side of Marketing Reputation Management
  • Why customer reviews are your reputation
  • Different platforms for customer reviews
  • Getting real customers to leave a review
  • Why recent reviews are important
  • Why having a good number of reviews is important
  • How to use great reviews to drive traffic and engagement
3. The Dark Side of Marketing Reputation Management
  • How to respond to customer criticism: Be transparent
  • How to respond to customer criticism: Be caring and authentic
  • Monitor your social media channels
  • Reacting quickly and directly to address criticism
  • Learning from reputation mistakes
  • Understanding your critics
  • Hiring help or a team
Conclusion
  • Final challenge questions to get you started

Taught by

Goldie Chan

Reviews

4.7 rating at LinkedIn Learning based on 577 ratings

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