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LinkedIn Learning

Introduction to Business Analytics

via LinkedIn Learning

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Overview

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Learn the basics of business analytics. Discover tools and techniques for collecting, tracking, analyzing and making data informed decisions with your organization’s data.

Syllabus

Introduction
  • Empower your business through analytics
1. How Can Data Improve Your Business?
  • What is the value of data?
  • How can data drive my decisions?
  • Data driven versus data informed
  • Three types of analytics
2. Analytics Fundamentals
  • Data governance
  • Data tracking tools
  • Effective data analysis
  • Finding insights in data
  • Statistics for analysts
  • Data-informed decision-making
3. Data Source Map
  • Data source map
  • Internal versus external data sources
  • Combining data sources
4. Managing Data
  • Database management
  • Data silos
  • Data management tools
  • Visualizing data
  • Reporting infrastructure
5. The Value of Data Sources
  • Sales data
  • Marketing data
  • Cost data
  • Psychographic data
  • External data
6. Tracking Data
  • Key sales metrics
  • Tools to track sales data
  • Key marketing metrics
  • Tools to track marketing data
  • Key cost metrics to track
  • Tools to track cost data
  • Key psychographic metrics
  • Tools to track psychographic data
Conclusion
  • Next steps

Taught by

John David Ariansen and Madecraft

Reviews

4.6 rating at LinkedIn Learning based on 1288 ratings

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