Introduction to Business Analytics

Introduction

• Open the door to data-driven thinking

1. Use Analytics to Lead Smarter Decisions

• Demonstrate the value of data
• Choose the right type of analytics

2. Collect and Govern the Right Data

• Build a real-world data source map
• Combine data sources across departments
• Apply basic data governance

3. Analyze and Visualize for Impact

• Use pivot tables to extract insights
• Apply simple statistics to trends
• Build a dashboard that tells a story
• Create a lightweight reporting system

4. Leverage AI and Automation in Analytics

• Use AI to streamline data collection
• Use AI to forecast business outcomes
• Predict customer churn using AI
• Spot AI bias and correct it

5. Apply Analytics across Business Functions

• Analyze sales data to drive growth
• Optimize campaigns with analytics
• Run your business with clean data
• Decode psychographic consumer data

Conclusion

• Build confidence as a data professional