Inclusive Selling: Selling Across Culture, Race, and Gender Differences

This course provides diversity and empathy training designed to help sales reps connect more deeply with people outside of their own culture, religion, and generation.

Syllabus

Introduction

Broaden your impact with inclusive selling

1. The Value of Bringing Diversity into Your Sales Strategy

The new sales landscape
What diversity means to the sales marketplace

2. Mindset Shift: Building Relationships as Growth Opportunity

Understanding yourself as it relates to diversity
What diverse customers are looking for
Sales story: Knowing a customer's culture builds relationships

3. Techniques to Build Inclusive Sales Relationships

Understanding yourself as it relates to diversity
Sales story: Get engaged in your customer's community
Assess the blind spots that limit your sales opportunities
Selling through cultural differences
How cultural differences manifest themselves when selling
Sales story: Be prepared, be aware, and ready to adapt
Selling through gender differences
Sales story: If you lack awareness of your blind spots, it can cost you the sale
Key trends in prospecting across generational differences
Selling to people with different beliefs

4. Becoming Diversity-Friendly