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LinkedIn Learning

Ideas That Resonate

via LinkedIn Learning

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Overview

Syllabus

Introduction
  • Creating compelling ideas
1. The Paradigm Shift in Advertising
  • Analyzing a shift in buying behavior
  • The social media influence
  • Creating brand evangelists
2. The Seven Characteristics of Powerful Ideas
  • The seven characteristics of compelling brand content
  • Is your idea emotional?
  • Is your idea entertaining?
  • Is your idea experiential?
  • Is your idea novel?
  • Is your idea authentic?
  • Is your idea story-based?
  • Is your idea risky?
Conclusion
  • Build ideas that resonate

Taught by

Stefan Mumaw

Reviews

4.7 rating at LinkedIn Learning based on 227 ratings

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