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LinkedIn Learning

HTML: Structured Semantic Data

via LinkedIn Learning

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Overview

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Give your sites and applications hidden powers. Learn how to use structured semantic data to determine how sites appear online and boost your search rankings.

Syllabus

Introduction
  • Appreciating the value of the semantic web
  • Introducing schema.org, a standardized way of describing items
  • Comparing JSON-LD, RDFa, and microdata for implementing data schemes
1. Implementing Data Schemes with Microdata
  • Using itemscope and itemtype to add meaning
  • Adding itemprop to expand on meaning
  • Embedding schemas in schemas
  • Using the meta tag for information that cannot be marked up
  • Using the Structured Data Markup Helper for microdata
  • Testing your microdata markup with the Structured Data Testing Tool
  • Challenge: Marking up a document with microdata
  • Solution: Marking up a document with microdata
2. Working with JSON-LD
  • Writing JSON-LD by hand
  • Working with the Structured Data Markup Helper
  • Testing our JSON-LD code with the Structured Data Testing Tool
  • Challenge: Marking up a document with JSON-LD
  • Solution: Marking up a document with JSON-LD
3. Structured Data Examples
  • Understanding rich search results from Google
  • Writing JSON-LD code for rich search results with a recipe
  • Testing and previewing the rich results code
  • Challenge: Rich search results for courses
  • Solution: Rich search results for courses
Conclusion
  • Next steps

Taught by

Jen Kramer

Reviews

4.8 rating at LinkedIn Learning based on 79 ratings

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