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LinkedIn Learning

How to Plan Your Website

via LinkedIn Learning

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Overview

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You no longer need coding skills to build a website, but you do still need a plan. Learn how to determine what type of website to make and which goals to start tracking.

Syllabus

Introduction
  • Plan for success on your website project
1. Types of Websites
  • What is an informational website?
  • What is a sales website or landing page?
  • What is a portfolio style website?
  • Types of ecommerce websites and online stores
  • Online magazines, newspapers, blogs, and editorial websites
2. Website Goals
  • Identify a website's style, purpose, and goals for success
  • Define the website's ultimate goal
  • Define the website's secondary goals and milestones
  • Website metrics and analytics
3. Website Content: Words
  • Write website copy that will appeal to your target audience
  • Website copy and search engines
  • Research keywords for effective search engine optimization
4. Website Content: Images
  • Where to find images for a website
  • What is the best image size for a webpage?
  • The relationship between image file size and website speed
  • Why alt text is essential for images on a website
5. Website Design
  • Considerations for clear website navigation
  • Accessible and mobile-friendly website layouts
  • Choose accessibility-safe website colors
  • Select fonts for a website
Conclusion
  • Next steps

Taught by

Avery Swartz

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4.8 rating at LinkedIn Learning based on 681 ratings

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