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LinkedIn Learning

How to Create Great Customer Experiences

via LinkedIn Learning

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Overview

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Get a blueprint for delivering outstanding customer experiences and explore the essential elements of an effective customer experience (CX) strategy.

Syllabus

Introduction
  • How to create great customer experiences
1. Build Customer Anticipation and Set Expectations
  • Build anticipation for a great customer experience (CX)
  • Set expectations for a customer experience you can deliver
2. Craft Meaningful Peaks, Memorable Ends in Your CX
  • Why experiences must be emotional to be memorable
  • Prioritize peaks and ends of experiences
  • Tackle negative peak moments first in your CX
  • Heighten positive peak moments in your CX
  • Enhance your "experience ends" in CX
3. Reinforce Experience Memories in Your CX
  • Track how well your customer experiences are remembered
  • Reinforce positive experience memories in your CX
  • Intervene to rewire negative memories in your CX
Conclusion
  • How to start creating great customer experiences today

Taught by

Sam Stern

Reviews

4.8 rating at LinkedIn Learning based on 110 ratings

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