Graphic Design Foundations: Typography

Introduction

• Welcome
• Why good typography matters
• The power of type
• The theory of typographic relativity
• Getting the most out of this course

1. Typographic Differentiation

• Serif vs. sans serif
• Display type vs. text type
• Type history
• Type classification
• Other type categories
• Guidelines for combining typefaces
• Using cases

2. The Language of Type

• Anatomy: Parts and shapes of type
• Size and measurements of type
• Type families: Widths, weights, and slopes
• Reviewing the terminology of type, based on function
• Working with color and tonal weight: Exercises

3. Spacing and Alignment

• Kerning and kerning pairs
• Tracking and leading
• Exploring variations in type alignment
• Hyphenation and justification
• Indents, outdents, and hanging punctuation
• Other typographic best practices

4. Touching on Type Design

• Where type begins: The mark of the hand
• Related parts and shapes: Family resemblances
• Designing a typeface

5. Legibility and Readability

• How legibility and readability differ
• Examining factors affecting legibility
• Hierarchy and functionality
• Systematized hierarchy
• Paragraphs, drop caps, and entry points
• Typographic abominations

6. Typographic Composition

• Opposing forces of typography
• The grid: A structure for containing type
• Contrast and scale

7. Thinking with Type

• Typographic expressiveness
• The emotional impact of type
• Three-dimensional type

8. Specialized Uses

• Working with numbers
• Expert characters and analphabetic symbols
• Using typography to navigate content
• Using typography to navigate the environment

Final Thoughts

• Managing fonts and building your type library
• Developing your typographic eye
• Breaking the rules
• What's next