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LinkedIn Learning

Global Strategy

via LinkedIn Learning

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Overview

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Is your company thinking of going global? Learn about how to globalize your company's market presence, leverage global resources, and cultivate a global mindset.

Syllabus

Introduction
  • Design your company's global strategy
1. The Context for Globalization
  • What is a global company
  • Why go global
  • Industry economics matter
2. Globalizing Market Presence
  • Prioritizing across markets
  • Prioritizing across country markets
  • Entering a new market safely
  • Joint venture success strategies
  • Local adaptation versus global consistency
  • Emerging markets and frugal innovation
3. Leveraging Global Resources
  • Optimizing value chain architecture
  • Optimizing location choice
  • Ensuring global coordination
4. Consider Your Global Journey
  • Globalizing the young venture
  • Cultivating a global mindset
  • Resources

Taught by

Anil Gupta

Reviews

4.7 rating at LinkedIn Learning based on 986 ratings

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