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LinkedIn Learning

Freelancing Tips

via LinkedIn Learning

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Overview

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Learn the skills to start and grow a successful freelancing business. Get tips on how to market yourself, find new clients, sell your services, use software systems, and more.

Syllabus

Introduction
  • The business of freelancing
1. Business Fundamentals
  • Goal-setting as a freelancer
  • Managing your time as a freelancer
  • How to create a budget
  • Managing your cash flow
  • How should you price your services?
  • How to structure a winning proposal
  • Why you need contracts
  • What to include in a contract
  • Finding mentors as a freelancer
  • How to productize your services
  • Forming partnerships as a freelancer
2. Software Fundamentals
  • Essential software tools for freelancers
  • What should you use your website for?
  • Which website builder is right for you?
  • Which email service is right for you?
  • Scheduling and managing your calendar
  • Basic tools and information for taxes
  • Invoicing and getting paid
3. Client Fundamentals
  • How to find good clients
  • How to say no to a potential client
  • Communicating with clients
  • How to handle scope creep with a client
  • Learning break: Design your life
4. Selling Fundamentals
  • Sell offline before selling online
  • The fastest way to make more revenue
  • What is a sales funnel?
  • Managing your sales funnel
  • Targeting, messaging, and frequency
  • Daily activities for finding clients
  • Getting more referrals
  • Creating upsells and downsells
5. Marketing Fundamentals
  • Developing your personal brand
  • How to answer, "What do you do?"
  • Which social media platforms to use
  • Creating a compelling LinkedIn profile
  • Using LinkedIn to market yourself
  • How to use testimonials and case studies
  • Should you be creating content?
  • Creating a content marketing strategy
  • How to become a thought leader
Conclusion
  • Build your freelance business

Taught by

Jay Clouse

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4.8 rating at LinkedIn Learning based on 332 ratings

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