Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Developing a Competitive Strategy

via LinkedIn Learning

Go to class Write review
Coursera Ad

Get Coursera Plus for 40% off

Learn More → Pragmatic Institute Ad

AI Product Expert Certification - Master Generative AI Skills

Learn More →

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Global strategy expert and author Anil Gupta provides a primer on competitive strategy: being faster, better, and cheaper than the competitors in your market.

Syllabus

Introduction
  • How do you stack up against your competitors?
1. What Is Your Competitive Advantage?
  • Competitive advantage is always relative
  • Competing through disruption
  • Competitive advantage is never permanent
  • The two faces of competitive advantage
2. Sources of Onstage Advantage
  • Understanding industry dynamics
  • Managing complementors
  • Deep customer alignment
  • Focus on the entire purchase-and-consumption cycle
3. Sources of Backstage Advantage
  • Superior value-chain architecture
  • Relationship advantage
  • Competing through innovation
  • Scale and scope advantages
  • Finding your alpha
Conclusion
  • From strategy to action

Taught by

Anil Gupta

Reviews

4.7 rating at LinkedIn Learning based on 1539 ratings

Start your review of Developing a Competitive Strategy

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.