Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Developing a Competitive Strategy

via LinkedIn Learning

Write review
OpenLearning Ad

Future-Proof Your Career: AI Manager Masterclass

Learn More → Scrimba Ad

Get 20% off all career paths from fullstack to AI

Learn More →

Overview

Google, IBM & Meta Certificates — All 10,000+ Courses at 40% Off
One annual plan covers every course and certificate on Coursera. 40% off for a limited time.
Get Full Access
Global strategy expert and author Anil Gupta provides a primer on competitive strategy: being faster, better, and cheaper than the competitors in your market.

Syllabus

Introduction
  • How do you stack up against your competitors?
1. What Is Your Competitive Advantage?
  • Competitive advantage is always relative
  • Competing through disruption
  • Competitive advantage is never permanent
  • The two faces of competitive advantage
2. Sources of Onstage Advantage
  • Understanding industry dynamics
  • Managing complementors
  • Deep customer alignment
  • Focus on the entire purchase-and-consumption cycle
3. Sources of Backstage Advantage
  • Superior value-chain architecture
  • Relationship advantage
  • Competing through innovation
  • Scale and scope advantages
  • Finding your alpha
Conclusion
  • From strategy to action

Taught by

Anil Gupta

Reviews

4.7 rating at LinkedIn Learning based on 1539 ratings

Start your review of Developing a Competitive Strategy

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.