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LinkedIn Learning

Developing a Competitive Strategy

via LinkedIn Learning

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Overview

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Global strategy expert and author Anil Gupta provides a primer on competitive strategy: being faster, better, and cheaper than the competitors in your market.

Syllabus

Introduction
  • How do you stack up against your competitors?
1. What Is Your Competitive Advantage?
  • Competitive advantage is always relative
  • Competing through disruption
  • Competitive advantage is never permanent
  • The two faces of competitive advantage
2. Sources of Onstage Advantage
  • Understanding industry dynamics
  • Managing complementors
  • Deep customer alignment
  • Focus on the entire purchase-and-consumption cycle
3. Sources of Backstage Advantage
  • Superior value-chain architecture
  • Relationship advantage
  • Competing through innovation
  • Scale and scope advantages
  • Finding your alpha
Conclusion
  • From strategy to action

Taught by

Anil Gupta

Reviews

4.7 rating at LinkedIn Learning based on 2124 ratings

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