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Design Thinking: Customer Experience

via LinkedIn Learning

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Overview

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Learn what customer experience is, why it's important, and how it can be used to build strong and meaningful customer relationships.

Syllabus

Introduction
  • Welcome
  • About this course
1. The Customer Experience Context
  • The age of the customer
  • What is customer experience?
  • Relationships as a customer experience strategy
2. The Layers of Customer Experience
  • The four components of customer experience
  • Archetypes
  • Activities
  • Interactions and principles
3. Customer Experience at Work
  • Strengthening customer relationships
  • Airbnb: A strong customer relationship
Conclusion
  • Recap and next steps

Taught by

Geoffrey Schwartz and frog

Reviews

4.7 rating at LinkedIn Learning based on 3234 ratings

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