Design Psychology: Master the Art and Science of UX Design

Introduction

• Introduction to design psychology

1. Design Psychology

• Types of psychology
• ROI of design psychology

2. The Human Brain

• Two processing models
• Cognitive overload
• Cognitive biases

3. Directing Attention

• Attention is limited
• Distractions everywhere

4. Understanding Vision Systems

• How people see the world
• Gestalt psychology
• Banner blindness
• Reading is hard

5. Supporting Memory Limitations

• Different types of memory
• Supporting memory

6. Influence of Emotions

• Emotional decision-making
• Mood influences
• Emotions and persuasion

7. Ethics of Design Psychology

• Using ethical nudges
• Deceiving patterns
• Benefits of ethical design
• T.A.R.E.S. test
• Ethical guidelines

Conclusion

• Next steps and resources