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LinkedIn Learning

Design Aesthetics for Web Experiences

via LinkedIn Learning

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Overview

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Learn how to design effective web experiences using elements and principles of design, so you can transform your web projects into engaging and visually appealing masterpieces.

Syllabus

1. Web Design Aesthetics
  • Design aesthetics for the web
  • What is aesthetics?
  • Examples from art and design
2. Using Elements of Design
  • Understanding the elements of design
  • Using color to communicate identity
  • Playing with value for visual interest
  • Using texture to add emphasis
  • Repeating shapes to unify your design
  • Organizing web layouts with form
  • Using spaces to create emphasis
  • Organizing elements with lines
  • Communicating effectively with type
3. Incorporating Principles of Design
  • Understanding the principles of design
  • Using contrast to establish hierarchy
  • Improving user experience with emphasis
  • Using the grid to achieve balance
  • Using hyperlink styles to add unity
  • Applying patterns to add interest
  • Adding movement with microinteractions
  • Improving unity with rhythm and repetition
  • Enhancing readability with proportion
  • Enhancing usability with simplicity
  • Using gradation to create depth
4. Aesthetics and Gestalt Theory
  • Understanding Gestalt theory basics
  • Employing similarity to improve user experience
  • Establishing a sense of flow with continuation
  • Encouraging interaction with closure
  • Designing intuitive forms with proximity
  • Improving readability with figure-ground
  • Making balanced layouts with symmetry and order
Conclusion
  • Build your craft

Taught by

Sue Jenkins

Reviews

5 rating at LinkedIn Learning based on 17 ratings

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