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Creating a Business Plan

via LinkedIn Learning

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Overview

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Looking to build a business or expand one you're already running? You need to write a business plan. Learn how to define your business, market, product, sales strategy, and more.

Syllabus

Introduction
  • What is a business plan?
1. Defining Your Business
  • Why you need a business plan?
  • Define the problem you solve
  • Size the market
  • Define your product and solution
  • Determine your revenue model
  • Describe why you can win in the market
2. Understanding Your Market
  • Understand customers and trends
  • How you rank vs. competitors
  • Know the threat of substitutes
  • Build a go-to-market strategy
3. Defining Your Product
  • Articulate your value proposition
  • Define points of differentiation
  • Protect your market
  • Develop your product
  • Deliver your product
4. Selling Your Product
  • Branding and marketing your product
  • Pricing your product
  • Selling your product
  • Supporting your product
5. Running Your Operations
  • Determine how many people you need
  • Manage production
  • Manage suppliers
6. Managing Your Business
  • Leading the organization
  • Getting advisors
  • Compensating leadership
  • Administration
7. Projecting Your Financials
  • Financial assumptions
  • Financial forecasts
  • Capital requirements
  • Financial risks
  • Exiting your business
Conclusion
  • Business plan pitfalls
  • Launching the business

Taught by

Mike Figliuolo

Reviews

5.0 rating, based on 1 Class Central review

4.7 rating at LinkedIn Learning based on 4678 ratings

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  • Profile image for Rishika Chaudhary
    Rishika Chaudhary
    IT WAS A VERY GOOD COURSE IT HELPED ME MAKE MY BUSINESS PLAN IN A MORE BETTER WAY . IT IS A MUST DO COURSE FOR SOMEONE WHO IS ABOUT TO LAUNCH THERE OWN BUSINESS .

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