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Content Strategy for Marketers

via LinkedIn Learning

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Overview

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Learn how to develop a content strategy with common marketing objectives—from generating leads to increasing your brand's authority.

Syllabus

Introduction

Content strategy: The nuts and bolts

1. Identifying Your Content Objectives

Auditing your current marketing efforts
Selecting your primary content goals

2. Discovering Where Your Audience Is Online

Researching your audience as you build your content strategy
Surveying your audience as you build your content strategy
Assessing content channels for your strategy

3. Building a Content Strategy Based on Objectives and Audience

Content for increasing brand awareness
Content for building brand community
Content for improving brand authority
Content for generating leads

4. Measuring the ROI of Your Content Strategy

Matching objectives to metrics in your content strategy
Working with relevant teams: SEO, email, and others

Conclusion

Building your content framework

Taught by

Amanda Milligan

Reviews

4.7 rating at LinkedIn Learning based on 478 ratings

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