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LinkedIn Learning

Connecting with Your Audience Using Video

via LinkedIn Learning

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Overview

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Learn about how to gain confidence on video and tell your story effectively—two essential skills to build a strong online presence and turn your audience into a thriving community.

Syllabus

Introduction
  • Use video to connect with your viewers and build your brand
  • Why should I use video?
1. How to Look Comfortable on Camera
  • Looking great on video—how we feel on camera
  • Looking great on camera—express yourself
  • Keeping it conversational
  • Changing location adds interest to your videos
2. How to Tell Your Story
  • Your amazing story needs to be heard
  • How to tell your story on LinkedIn
  • Modulate your voice to improve your storytelling
3. How to Make a Great Video on Your Own
  • Shoot awesome video—with the camera you already have
  • Editing your videos on your phone
  • Create great audio for your videos
  • Caption your videos for higher engagement
  • Great lighting on a budget
  • Equipment to level up your production quality
Conclusion
  • Bringing it all together

Taught by

Jaime Cohen

Reviews

4.7 rating at LinkedIn Learning based on 339 ratings

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