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Business Development: Strategic Planning

via LinkedIn Learning

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Overview

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Use strategic planning to develop your business. Learn how to clearly define your vision and goals, create strategic initiatives, and implement your plan.

Syllabus

Introduction
  • Introduction to business development strategies
1. The Power of Business Development Strategic Planning
  • What is business development strategic planning?
  • The impact of business development strategic planning
  • Getting clarity on the vision, mission, and values
2. The Foundations of Business Development Strategic Planning
  • Skills for developing a business development strategic plan
  • Design the team to build a business development strategic plan
  • Tools to develop the business development strategic plan
3. Developing Your Business Development Strategic Plan
  • Defining your vision, mission, and values
  • Identifying your ideal customer profile
  • Competitive analysis for strategic planning
  • Environmental scans for strategic planning
  • Goals: Long term
4. Implementing and Effectively Managing Your Business Development Strategic Plan
  • Understand your current state: SWOT and Seeds, Weeds, Needs
  • Designing your action plans for strategic planning
  • Measurement, milestones, and accountability for a strategic plan
  • Keeping your strategic plan agile and relevant
Conclusion
  • Five pitfalls of business development strategic planning
  • What comes next for business development strategic planning

Taught by

Meridith Powell

Reviews

4.7 rating at LinkedIn Learning based on 2750 ratings

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