Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Learn how to design an effective brand strategy and develop a compelling brand identity from the ground up.
Overview
Syllabus
Introduction
- Strategy is just a fancy word
- Who this course is for
- What is a brand strategy?
- What isn't a brand strategy?
- Why is a brand strategy necessary?
- Identify the differences between business and brand strategy
- Define what your brand does
- Define who your target audience is
- Define your market and competition
- Define the values that guide you
- Brand design isn’t just art
- Choose a great name
- Create a memorable logo design
- Use the right tone of voice
- Develop a brand style guide
- Courses for you to take
Taught by
Stefan Mumaw
