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LinkedIn Learning

AI and Digital Marketing Trends

via LinkedIn Learning

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Overview

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Stay up to date on the latest trends in digital marketing. Get biweekly tips to reach your target customers in new and exciting ways.

Syllabus

Introduction
  • Keeping up with digital marketing trends
1. Mobile and Video
  • Visual storytelling strategies for your brand
  • Video storytelling and your brand
  • Influencer marketing meets synthetic influencers
2. Social, Apps and Ads
  • The creator economy and your brand
  • Thinking about thought leadership
  • Essential skills for digital marketers
  • The new ad landscape: Digital out of the home meets CGI
  • When chatbots become adbots
  • Ad creation with generative AI
3. The I in AI
  • Narrow vs. general artificial intelligence
  • GANs: Generative adversarial networks
  • How to combat fake news
  • Comparing augmented, virtual, mixed, and extended reality
  • Chatbots and conversational AI
  • Adding AI to your marketing workflow
  • AI, the metaverse, and marketing in immersive reality
  • Battle of the bots
  • AI agents and your brand
  • Computers and smartphones meet generative AI
  • The many modes of multimodal AI
  • Digital marketing in 2025: The rise of relational AI
  • CES 2025: Digital and tech products waiting in the wings
  • 2025 Tech trends and your brand
  • AI video: A digital marketing primer
  • Google 2025: Digital marketing with generative AI
4. Privacy and Data
  • Introduction to big data
  • Introduction to quantum computing
  • An introduction to blockchain for marketers
  • Data science and marketing: What you need to know
  • Tech and AI regulations: What brands need to know
  • AI ethics for digital marketers
5. Tools and Tech
  • From text to slides: AI presentation app Gamma
  • Understanding the MarTech landscape
  • AI search and generative engine optimization (GEO)
  • Five-step strategy for marketing with multimodal AI
  • Creating your digital twin: An interview with Helen Todd
  • Create charts and visuals with Napkin AI
  • Using Gen AI for deep research and marketing reports

Taught by

Martin Waxman

Reviews

4.6 rating at LinkedIn Learning based on 6956 ratings

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