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Advertising on Instagram

via LinkedIn Learning

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Details

Provider

LinkedIn Learning
Pricing

Free Trial Available
Languages

English
Certificate

Certificate Available
Effort

1 hour 6 minutes
Sessions

Self-Paced
Level

Beginner

Found in

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Coursera

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Overview

Google, IBM & Meta Certificates – 40% Off

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Learn the fundamentals of advertising on Instagram with Meta Ads Manager in this course suited for all professionals, including small business.

Syllabus

Introduction

Leverage Instagram advertising for your business

1. Instagram Advertising Basics

Overview of advertising on Instagram
Create an Instagram business account
Introduction to Meta Ads Manager

2. Create Content to Advertise on Instagram

Instagram advertising placement options and specs
Instagram ad design tools
Tips for creating engaging content

3. Create Ads for Instagram

Create an Instagram ad campaign
Create an ad set and configure placements
Upload an ad creative for Instagram
Create Instagram ads with saved audiences
Advertising with Instant Experience
Advertising with boosted posts

4. Review Instagram Advertising Analytics

Important metrics and concepts for Instagram ads
Interpret data in Meta Ads Manager
Create custom reports for Meta Ads Manager
Adjustments based on Ads performance

Conclusion

Additional resources for advertising on Instagram

Taught by

Anson Alexander

Reviews

4.7 rating at LinkedIn Learning based on 261 ratings

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