Advanced Google Tag Manager

Introduction

• Google Tag Manager: Moving to an advanced level
• What you should know about Google Tag Manager

1. Custom Variables in the Data Layer of Tag Manager

• Reading values from URLs, cookies, and page elements
• Tracking blog post meta data for content analytics
• Capturing ecommerce product value from the cart
• Adding a user ID variable for Google Analytics 4

2. Advanced Tagging Techniques in Tag Manager

• Identifying users that read your content with scroll depth
• Using hidden form fields to record marketing source
• Setting up Google Analytics 4 for ecommerce
• Implementing Google Tag Manager in a single-page web app

3. Modifying Page Contents in Google Tag Manager

• Deploying A/B tests using Google Tag Manager
• Website personalization by marketing campaign
• Modifying search engine optimization tags

4. Tag Management Process

• Naming conventions for tags, triggers, and variables
• Standardizing and reusing tags with templates
• Complying with GDPR and CCPA cookie consent

5. Server-Side Tagging

• Speed, security, and control: Benefits of server-side tagging
• Get started with server-side tagging and Google Analytics 4
• Implement the Facebook Ads server-side tracking pixel
• Pushing events to a data warehouse for advanced analysis
• Google Tag Manager and Firebase for mobile apps

Conclusion

• Continue learning advanced Google Tag Manager