Accounting for Non-Accountants

Welcome to Accounting for All

• Accounting for non-accountants: A journey for all
• What does accounting for non-accountants mean?

1. Financial Communication

• Understanding why we use financial statements
• What are disclosure notes?

2. Connecting Goals with Financial Results

• Improving on current financial results
• Driving revenue through increased sales
• Driving operating income through cost controls
• Why do earnings per share (EPS) matter?
• Profitability and earnings ratios: Margins
• Profitability and earnings ratios: Returns

3. Goal: Improving your Financial Position

• Ratio analysis and financial position
• Evaluating liquidity ratios
• Evaluating solvency ratios
• Evaluating efficiency ratios

4. Goal: Improve Cash Flow

• Reading and using a cash flow statement
• Evaluating operating cash flow
• Evaluating investing cash flow
• Evaluating financing cash flow
• Evaluating cash conversion cycle

5. Goal: Understanding Financial Performance

• Comparing prior periods and competition
• Calculating and using trend analysis
• Calculating and using vertical analysis

Conclusion

• Growing your accounting knowledge