Overview

Leadership for Public Health Crises will enable current and prospective managers, directors, unit heads, and elected officials to effectively lead their organizational response to profound health-related emergencies and to build leadership capacity across multiple sectors, agencies, organizations, and divisions. This series of courses prepares graduate students (in, e.g., public administration, public health, social work, business, homeland security, education, and related fields) and practitioners in a range of roles in this broader arena who seek to attain or advance in leadership roles. The courses focus on foundational competencies required to confidently and competently lead in preparation for and response to far-reaching health-related crises, including communication, cross-agency collaboration, organizational contingency planning, and data analysis, especially as these relate to civilian sectors. To learn more about the Leadership for Public Health Crises specialization, please watch the overview video by copying and pasting the following link into your web browser: https://www.youtube.com/watch?v=UHhzlgdHIxU

Syllabus

Course 1: Communication and Leadership during a Public Health Crisis
Course 2: Disaster, Crisis, and Emergency Preparedness Communication
Course 3: Connect with Diverse Audiences during a Public Health Crisis

Courses

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9 hours 48 minutes
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This course will introduce you to basic concepts of emergency management, planning, and crisis risk communication. You will understand the definitions of and operational challenges associated with disasters and public health emergencies. You will identify important components of risk communication, and you will identify and evaluate the ways social characteristics shape vulnerabilities to crises and health outcomes. In completing this course, you will begin to learn about the nature of different kinds of extreme events and the disruptions they can cause for communities affected by them. You will learn about how to approach the planning process. You will also explore the ways extreme events can be felt differently by different members within our communities. Finally, you will go over important considerations in crafting messages about risks. As you go through the course, you will apply your knowledge of these principles in assignments which ask you to consider how you would approach the crisis risk communication planning process for your organization or community.
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13 hours 22 minutes
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As the world changes dramatically around us, leadership skills are necessary to help keep the population safe and healthy. This course emphasizes why it is important to build leadership skills in public health positions and work with diverse teams while immersed in a crisis. The course is designed to help develop effective communication skills necessary to lead a team through conflict and crisis, and build strategies to reach a common goal.
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13 hours 53 minutes
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Public health communicators have a duty to communicate health information with integrity, accuracy, and clarity. For messaging to be most effective, public health communicators must help their audiences draw meaningful connections with the information being shared, and connect with them in ways that foster trust and credibility. This course emphasizes how public health communicators can segment their audiences into smaller groups, thereby allowing them to tailor messages to each group's unique needs. You will explore how public health communicators recognize and overcome underlying biases, assumptions, and stereotypes to create messaging that is rooted in empathy, as well as leverage persuasive communication strategies to frame and deliver messages in ways that appeal to audiences’ core values. You will learn to approach media interviews with confidence, adjust your communication strategy in the moment, and center your focus on your audiences and their needs.