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Influencer Marketing: Identifying, Recruiting and Validating Influencers is an intermediate interactive course that lays out the exact steps to find the right influencers for your marketing campaign. Finding the right influencers, and successfully recruiting is vital to your success. Whether you are looking for influencers on YouTube, Instagram, Facebook, TikTok or LinkedIn, you’ll need the right influencers to succeed.
In this course, you’ll learn the exact steps to get the right influencers. You’ll learn how to identify and recruit possible influencers for your program using proven methods. You’ll discover how to validate influencers based on the four factors needed for success – Reach, Relevance, Resonance and Right fit. You’ll even get a template and calculator to use to calculate both the value of influencers to your organization and the payment an influencer may be expecting. Finally, we’ll cover the elements of a successful influencer marketing contract. Specifically what is needed to protect your organization and set expectations with your influencers.
This course includes live examples, case studies, quizzes, and downloadable resources to evaluate influencers.
In this course, you’ll learn the exact steps to get the right influencers. You’ll learn how to identify and recruit possible influencers for your program using proven methods. You’ll discover how to validate influencers based on the four factors needed for success – Reach, Relevance, Resonance and Right fit. You’ll even get a template and calculator to use to calculate both the value of influencers to your organization and the payment an influencer may be expecting. Finally, we’ll cover the elements of a successful influencer marketing contract. Specifically what is needed to protect your organization and set expectations with your influencers.
This course includes live examples, case studies, quizzes, and downloadable resources to evaluate influencers.
