Generative AI for Everyone

IBM via edX Professional Certificate

Overview

97% of employers expect to benefit from using generative AI (Source: Access Partnership survey for Amazon Web Services). Organizations need individuals who know how to automate tasks, speed up research, analyze data swiftly, and create original content using gen AI. This generative AI Professional Certificate is ideal for anyone looking to build in-demand gen AI skills quickly for their job or resume. You don’t need any prior technical experience or background in AI to take the program.

How can you use gen AI in your job? To create text and content you can input prompts into AI models like ChatGPT, which then produce coherent and contextually relevant text, images, or music. You can also create scripts and bots that handle tasks such as data entry, customer inquiries, and report generation based on predefined prompts and algorithms. This happens in seconds and enables you to streamline workflows, automate repetitive tasks, and generate creative content extremely efficiently.

During this program, you’ll develop a comprehensive understanding of the fundamental concepts, tools, applications, and ethical implications of gen AI and build gen AI skills you can use in your job straight away.

You’ll become familiar with the common generative AI models. You’ll explore powerful prompt engineering techniques, and learn how to write effective prompts to produce the results you need using generative AI tools. Plus, you’ll learn about the building blocks and foundation models of generative AI, such as the GPT, DALL-E, and IBM Granite models.

Importantly, IBM experts will share insights and tips on how you can use gen AI to boost your career and become more productive. Plus, you’ll gain valuable practical experience through hands-on labs and projects, where you’ll explore the use cases of generative AI through popular tools and platforms like OpenAI’s ChatGPT, Stable Diffusion, Microsoft Copilot, Google Gemini, Hugging Face, and IBM watsonx.ai.

If you’re keen to strengthen your resume with skills employers need, and become more efficient in your current role by leveraging the power of gen AI, this Generative AI for Everyone Professional Certificate consists of short courses (just 4-6 hours each) that will give you the skills and understanding you need to power your career forward.

Syllabus

Courses under this program:
Course 1: Introduction to Generative AI

In this course, you will learn about the fundamentals of generative AI. You will explore the capabilities and applications of generative AI across different domains. You will explore the capabilities and features of common generative AI models and tools.

Course 2: Introduction to Prompt Engineering

Learn to craft effective generative AI prompts that produce the results you’re looking for quickly.

Course 3: Models and Platforms for Generative AI

This course focuses on the core concepts and models of generative AI, including deep learning and large language models. It covers the concept of foundation models and the capabilities of pre-trained models and platforms for AI application development.

Course 4: Impact, Ethics, and Issues with Generative AI

In this course, you will learn about the socioeconomic impacts of generative AI and related issues such as job and copyright implications. You will also explore the ethical concerns related to generative AI and examine how to use it responsibly.

Course 5: Elevating Businesses and Careers with Generative AI

In this course, you will discover the transformative impact of generative AI on existing businesses and opportunities for new businesses. Further, you will explore the career opportunities in generative AI and enhancements to your career prospects.

Courses

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3 weeks, 1-3 hours a week, 1-3 hours a week
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As generative AI (GenAI) reshapes how we work and complete our tasks, understanding how to use it effectively is now essential. Writing effective prompts is key to directing GenAI models correctly and refining their output to get the results you’re looking for.

This course enables professionals, executives, students, and AI enthusiasts to master prompt engineering and unlock the extraordinary power of tools like ChatGPT.

You’ll learn practical techniques, structured methods, and best practices for crafting strong prompts. You’ll explore zero-shot and few-shot prompting to boost reliability and output quality. Plus, you’ll look at advanced methods such as the Interview Pattern, Chain-of-Thought, and Tree-of-Thought to produce accurate, context-aware responses.

You’ll get hands-on in labs and projects, gaining practical experience in multimodal prompting, the playoff method, and image generation. You’ll also practice blending text and visuals and evaluating AI outputs for precision and usefulness.

As you learn, podcasts, dialogues, and discussions will link theory to real-world scenarios, and expert insights will highlight strategies for effective prompt use. Then, in a final project and graded assessments, you’ll apply the techniques you’ve learned to reinforce the practical, job-ready skills you have gained.

Enroll today to master prompt engineering and unlock the extraordinary potential that GenAI can bring to your work.
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3 weeks, 1-3 hours a week, 1-3 hours a week
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In this course, you will explore the impact of generative artificial intelligence (AI) on society, the workforce, organizations, and the environment.

This course is suitable for anyone interested in learning about the ethical, economic, and social implications of generative AI and how generative AI can be used responsibly. It will benefit professionals, executives, policymakers, and students.

In this course, you will learn about the ethical concerns of generative AI, including data privacy, biases, copyright infringement, and hallucination. You will identify the misuses related to generative AI, including deepfakes.

Further, in the course, you will examine the considerations for the responsible use of generative AI. You will explore the broader implications of generative AI on transparency, accountability, privacy, and safety. Finally, you will learn about the socioeconomic impacts of generative AI.

The examples and cases included in the course help to realize the considerations for generative AI in real-life scenarios. You will hear from practitioners about the realities, limitations, and ethical considerations of generative AI.
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3 weeks, 1-3 hours a week, 1-3 hours a week
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In this course, you will discover the transformative impact of generative AI on businesses and professionals and how generative is elevating opportunities for businesses and professionals in different industries.

This course is designed for anyone interested in learning about business and career opportunities through generative AI. It will benefit a diverse audience, including professionals in various domains, executives, managers, startup founders, and students.

In this course, you will discover the influence of generative AI on existing businesses and opportunities for new businesses. You will learn how to make a business ready for generative AI adoption. You will identify the impact of generative AI across various industries.

Next, you will discover the potential career opportunities in the generative AI sector. You will learn how generative AI can impact and enhance the existing functions, skills, and job roles in different sectors.

In this course, you will hear from practitioners about the current trends and future perspectives of generative AI, exploring its potential to reshape industries and redefine professions. The course includes labs and projects, providing you with an opportunity to demonstrate your skills and understanding of generative AI.
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3 weeks, 1-3 hours a week, 1-3 hours a week
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This course is designed for enthusiasts and practitioners who share an interest in the rapidly advancing field of generative AI.

This course centers around the core concepts and generative AI models that form the building blocks of generative AI. You will delve into the concepts of deep learning and large language models (LLMs). You will learn about GANs, VAEs, transformers, and diffusion models – the fundamental components of generative AI.

You will learn about the concept of foundation models. You will gain insights into the capabilities of pre-trained models and platforms for AI application development. The course will also cover how foundation models utilize these platforms to generate text, images, and code. Additionally, participants will explore various generative AI platforms such as IBM watsonX and Hugging Face.

The course includes practical hands-on labs, offering participants the chance to delve into the applications of generative AI using the IBM Generative AI Classroom and platforms like IBM watsonX. Throughout the course, you'll have the opportunity to explore various models, including IBM Granite, OpenAI GPT, Google Flan, and Meta Llama. Additionally, expert practitioners will share insights into the capabilities, applications, and tools of generative AI.