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Start the UX Design Process: Empathize, Define, and Ideate

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Overview

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Learn more about essential UX skills like empathy, defining user needs through problem statements, and generating diverse solutions. This course provides hands-on activities simulating real-world scenarios with Google UX designers and researchers as your instructors. This is the second course in the UX Design Certificate, a series designed to prepare you for an entry-level UX design role.

Syllabus

  • Empathizing with users and defining pain points
    • Introduction to Course 2: Empathize, Define, and Ideate
    • Welcome to Course 2
    • Choose your portfolio prompt
    • Practice Quiz: Test your knowledge on UX portfolios
    • Empathize with users
    • Understand empathy in UX design
    • Recruit interview participants
    • Determine research goals and questions
    • Find and recruit interview participants
    • Prepare for user interviews
    • Interviewing users
    • Conduct user interviews
    • Build empathy with users to inform research
    • Empathy Maps
    • Build an empathy map
    • Identify user pain points
    • Case studies: Products that address pain points
    • Practice Quiz: Test your knowledge on user pain points
    • Understand personas
    • Learn more about personas
    • Wrap-up: Empathizing with users and defining pain points
    • Glossary terms from module 1
    • Graded Quiz: Module 1 Challenge
  • Creating user stories and user journey maps
    • Welcome to module 2
    • Craft user stories
    • Learn more about user stories
    • Review: Craft user stories
    • Consider edge cases
    • Ayan - Real world example of edge cases
    • Create a user journey map
    • User journey map slides
    • Consider accessibility when empathizing
    • Consider accessibility during user research
    • Understand the curb cut effect
    • Wrap-up: Creating user stories and user journey maps
    • Glossary terms from module 2
    • Graded Quiz: Module 2 Challenge
  • Defining user problems
    • Welcome to module 3
    • Introduction to the define phase
    • Create problem statements
    • Define problem statements
    • Learn more about defining user problems
    • Practice Quiz: Self-Reflection: Problem statements and the 5 Ws framework
    • Define hypothesis statements
    • Define hypothesis statements
    • Review: Build problem statements and hypothesis statements
    • Determine a value proposition
    • Determine a value proposition
    • Understand human factors
    • Explore psychology principles that influence design
    • Practice Quiz: Test your knowledge on how psychology and human factors influence design
    • Wrap-up: Defining user problems
    • Glossary terms from module 3
    • Graded Quiz: Module 3 Challenge
  • Ideating design solutions
    • Welcome to module 4
    • Understand design ideation
    • Learn more about design ideation
    • Explore lots of ideas
    • Recognize business needs during design ideation
    • Practice Quiz: Self-Reflection: Ideation in everyday life
    • Use research to inform ideation
    • Learn more about how research informs ideation
    • Craig - Research informs ideation in the real world
    • Create goal statements
    • Learn more about goal statements
    • Review: Build goal statements
    • Scope the competition
    • Learn more about competitive audits
    • Practice Quiz: Test your knowledge on competitive audits
    • Limits to competitive audits
    • Steps to conduct a competitive audit
    • Steps to conduct a competitive audit
    • Review: Create a competitive audit and audit report
    • How to present a competitive audit
    • Practice Quiz: Activity: Create a competitive audit for your portfolio project
    • Use insights from competitive audits to ideate
    • Vanessa - My journey to UX
    • Use How Might We to ideate
    • Best practices for How Might We
    • Use Rapid Sketching to ideate
    • Best practices for Rapid Sketching
    • Consider user journeys during ideation
    • Glossary terms from module 4
    • Graded Quiz: Module 4 Challenge
    • Portfolio project guide for empathizing with users
    • Practice Quiz: Activity: Create personas for your portfolio project
    • Exemplars: Create personas for your portfolio project
    • Portfolio project guide for defining user needs
    • Practice Quiz: Activity: Create a user journey map for your portfolio project
    • Exemplars: Create a user journey map for your portfolio project
    • Practice Quiz: Self-Reflection: Create a value proposition for your portfolio project
    • Portfolio project guide for ideating design solutions
    • Course 2 Glossary
    • Congratulations on completing Course 2: Empathize, Define, and Ideate
    • Start the next course
    • Course 2 resources and citations

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