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If you've worked with data, you know that some data is more reliable than other data. In this course, you'll learn a variety of techniques to present the most reliable or useful results to your users. Create serving controls to boost or bury search results. Rank search results to ensure that each query is answered by the most relevant data. If needed, tune your search engine. Learn to measure search results to ensure your search applications deliver the best possible results to each user.
