Uncover the importance of business intelligence and explore essential BI tools used on the job. Develop skills to help organizations access and utilize data for growth and improvement through hands-on activities and engaging content, created and taught by Google experts. This is the first course in the Google Business Intelligence Certificate, a series designed to prepare you for an entry-level business intelligence professional role.

Syllabus

Data-driven results through business intelligence

Welcome to the Google Business Intelligence Certificate
Google Business Intelligence Certificate overview
Introduction to Course 1
Get started with your Google Business Intelligence Certificate
Sally: Personal career journey
Business intelligence drives change
Explore business intelligence careers
Business intelligence teams and partners
Collaboration with business intelligence partners
Practice Quiz: Test your knowledge: Organizations and teams that benefit from business intelligence
Business intelligence maximizes the value of data analytics
Compare data analysis and business intelligence
The stages of business intelligence
Practice Quiz: Test your knowledge: Business intelligence structures and stages
Contribute to a winning business intelligence strategy
Key business intelligence documents
Practice Quiz: Activity: Complete the business intelligence documents
Activity Exemplar: Complete the business intelligence documents
Case study: FeatureBase, Part 1: Fine tuning metrics for data collection
The business intelligence professional's toolbox
Review technologies and best practices
Practice Quiz: Test your knowledge: How business intelligence makes an impact
Prepare to assess your readiness for the Google Business Intelligence Certificate
Practice Quiz: Assess your readiness for the Google Business Intelligence Certificate
Understand your readiness score
Wrap-up
Gagan: Get connected
Quiz-taking tips and techniques
Glossary terms from course 1, module 1
Graded Quiz: Module 1 challenge
[Optional] Review Google Data Analytics Certificate content about the data analysis process
Key data analyst skills
Manage data with metadata

Business intelligence tools and techniques

Welcome to module 2
Business intelligence stakeholders
Know your stakeholders and their goals
Become an expert business intelligence communicator
Best practices for communicating with stakeholders
Practice Quiz: Test your knowledge: Business intelligence analysts and engineers-the ultimate team players
The value of near-real-time monitoring
How companies benefit from near-real-time intelligence
Practice Quiz: Test your knowledge: Near-real-time monitoring
Wrap-up
Glossary terms from course 1, module 2
Graded Quiz: Module 2 challenge
Balance needs and expectations across your team
SMART questions
Bias: From questions to conclusions

Context is crucial for purposeful insights

Welcome to module 3
Reexamine the importance of context
Why context is critical
Data availability in a world of constant change
Data ethics and the importance of data privacy
Anticipate data limitations
Meghna: Beware of bias
Practice Quiz: Test your knowledge: Constant change and other limitations
Meaningful metrics
How to identify key metrics for a project
North star metrics
Bridge the gap from current state to ideal state
Case study: USDM - Selecting key project metrics
Practice Quiz: Test your knowledge: Move beyond data limitations
Wrap-up
Glossary terms from course 1, module 3
Graded Quiz: Module 3 challenge
[Optional] Review Google Data Analytics Certificate content about context
Why data integrity is important

Course 1 end-of-course project

Welcome to module 4
Patrick: Be a candidate of choice
Introduction to your end-of-course project
End-of-course project introduction
Design effective executive summaries
Explore Course 1 end-of-course project scenarios
Course 1 workplace scenario overview: Cyclistic
Practice Quiz: Activity: Complete the business intelligence project documents for Cyclistic
Activity Exemplar: Complete the business intelligence project documents for Cyclistic
Course 1 workplace scenario overview: Google Fiber
Practice Quiz: Activity: Complete the business intelligence documents for Google Fiber
Activity Exemplar: Complete the business intelligence documents for Google Fiber
End-of-course project review
Graded Quiz: Assess your Course 1 end-of-course project
Glossary terms from course 1, module 4
Course 1 glossary
Course wrap-up
Get started on Course 2
Course 1 resources and citations