Advanced Google Analytics

Google via Independent

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Details

Go to class

Provider

Independent
Pricing

Free Certificate
Languages

English
Certificate

Certificate Available
Sessions

On-Demand

Found in

Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.

Syllabus

Unit 1: Data Collection and Processing

Lesson 1: Google Analytics data collection
Lesson 2: Categorizing into users and sessions
Lesson 3: Applying configuration settings
Lesson 4: Storing data and generating reports
Lesson 5: Creating a measurement plan

Unit 2: Setting Up Data Collection and Configuration

Lesson 1: Organize your Analytics account
Lesson 2: Set up advanced filters on views
Lesson 3: Create your own Custom Dimensions
Lesson 4: Create your own Custom Metrics
Lesson 5: Understand user behavior with Event Tracking
Lesson 6: More useful configurations

Unit 3: Advanced Analysis Tools and Techniques

Lesson 1: Segment data for insight
Lesson 2: Analyze data by channel
Lesson 3: Analyze data by audience
Lesson 4: Analyze data with Custom Reports

Unit 4: Advanced Marketing Tools

Lesson 1: Introduction to remarketing
Lesson 2: Better targeting with Dynamic Remarketing
Lesson 3: Course Summary

Taught by

Google

Reviews

4.4 rating, based on 20 Class Central reviews

Start your review of Advanced Google Analytics

Rithika Saffron
2

I recently completed the Google Analytics course, and it was an incredibly valuable experience. The course goes beyond just theoretical concepts, offering hands-on exercises and real-world case studies that helped me gain practical knowledge and ski…

I recently completed the Google Analytics course, and it was an incredibly valuable experience. The course goes beyond just theoretical concepts, offering hands-on exercises and real-world case studies that helped me gain practical knowledge and skills. From setting up accounts and tracking events to interpreting data and creating custom reports, every module was designed to give me a thorough understanding of how to use Google Analytics effectively.

One of the key takeaways was learning how to apply data insights to real business scenarios. The practical assignments allowed me to track and analyze website traffic, user behavior, and conversion rates, which are crucial for optimizing digital marketing strategies. The course also covers more advanced topics like creating goals, setting up filters, and using segments, which are critical for businesses aiming to improve their online presence.

Overall, this course gave me the confidence and experience to not only use Google Analytics but also to leverage it as a strategic tool for driving performance improvements in any digital campaign.
Tharun Śāřana

Excellent Deep Dive into Google Analytics!
This course was fantastic for taking my Google Analytics skills to the next level. I already had a basic understanding, but the advanced concepts were explained clearly and concisely.
What I liked most were the practical examples and real-world scenarios, which helped solidify my understanding of complex topics like custom dimensions, advanced segmentation, and multi-channel funnels. The modules were well-structured, and the pacing was just right—challenging but not overwhelming.
I now feel much more confident in my ability to analyze data and provide actionable insights for my business/clients. I highly recommend this course to anyone looking to move beyond the basics of GA.
Anonymous

it was awesome i heared about this course on online then i started it and finally i complete it and got a free certificate
TANISH KUMAR
3

it was so good, to take classes in google its was not that much clear as i wanted . it may because i don't take too much sessions online thats why may be . but its was wonderfull
Nitesh Srivastava
1

Advanced Google Analytics course is Must Learning for digital media related working guys. it helps to understand audience behavior.
Samruddhi Babaso Bhosale

Informative and well-structured course with hands-on projects—great for data science beginners!
Great content, clear explanations, and practical examples—highly recommended for learners!
Muhammad Waseem
2

I want to enroll into this course because google is Shaping the world and I want to fly with it.want an expert n google analytics and want to provide my services to society and earn well.
Narendra Murthy

It's very interesting and informative too. The course was very easy and accessible for everyone. After completing the course, I'm now very much familiar with the Google Analytics and Properties too..
Ajay Patel

Advanced Google Analytics is an excellent course that provides in-depth knowledge of tracking and analyzing website performance. The modules are well-structured, and the hands-on exercises make it easy to understand concepts like custom dimensions, event tracking, and advanced reporting. It's perfect for anyone looking to enhance their analytics skills and make data-driven decisions. Highly recommend!
Priya Sisodia

It useful to gain knowledge about Data Analytics and benefical for future they provide basic to advanced knowledge about it
Sharmistha Johari

Overall, the [Advanced Analytics Certificate Course] surpassed my expectations, providing a valuable learning experience tailored to professionals seeking to deepen their expertise in data analysis. I highly recommend this course to anyone looking to advance their skills in the field of advanced analytics.
Vinay H K

Advanced Google Analytics is a comprehensive tool that enables users to gain deeper insights into their website traffic and user behavior. With advanced features like custom dimensions, funnel analysis, and enhanced e-commerce tracking, it provides a robust platform for data analysis and optimization. The ability to create complex segments and track specific user interactions allows businesses to make informed decisions and improve their online performance. Although the learning curve can be steep for beginners, the valuable insights and advanced capabilities make it an essential tool for data-driven marketers and analysts.
A36 Sonariya Payal

"I recently took a Google online course for career development and I found it to be incredibly helpful! The course was well-structured and provided me with a lot of valuable information that I could apply to my job search. The instructors were knowledgeable and engaging, and the course materials were easy to follow. I appreciated the interactive nature of the course, which allowed me to connect with other students and learn from their experiences. Overall, I highly recommend this Google online course to anyone who is looking to advance their career!"
Riya Chanana

I loved the course. Everything provided here is genuine. Teaching is so professional that anyone can learn anything remotely.
Jorge Luis Aquino Olmos

Soy un profesional con alto grado de liderazgo y adaptación al cambio, lo que me ha permitido gestionar equipos que le apuntan a los objetivo y metas de la organización, enfocado en una toma de decisiones basadas en análisis de datos y seguimiento de indicadores.
Athar Ahmed Siddiqui

Very informative , i am very much happy after learning from this course thank you

Giving 3 starts to this course because I was to late for this opportunity it was my bad luck that couldn't found out this instead of begginers course
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TANYA GUPTA

very nice for the lecture in google analytics in the data form for codding and finding course the best in google very help full for the know google form in this time