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University of Cambridge

Sustainable Marketing, Communications and Brand Management

University of Cambridge via GetSmarter

Overview

Confidently shift your marketing, media and creative practices to align brand and purpose, empowering a sustainable future.

On completion of this course, you’ll walk away with: Enhanced knowledge of your role in challenging and redefining marketing, media and creative’s business-as-usual practices to recreate value and contribute to sustainable development. Real-world strategies for rewiring marketing’s psychological and sociological impacts and reforming its physical impact on people, nature and climate. The tools and confidence to innovate and disrupt unsustainable marketing practices through purpose-led marketing and leadership. An ambitious and practical Strategy for Action to drive transformational change and amplify your impact. Access to a global cohort of like-minded change agents, as well as the CISL Network comprising over 20,000 professionals and leaders from across industries and society.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: Reclaim marketing
  • Module 2: Transition and transform marketing for a sustainable future
  • Module 3: Reform marketing's footprint
  • Module 4: Rewire marketing's psychological, sociological and cultural influence
  • Module 5: Navigate the complexities of greenwashing and purpose-washing
  • Module 6: Purpose-driven leadership and innovation
  • Module 7: Articulate your ambition for change
  • Module 8: Strategise for action and unite for impact

Taught by

Dr Victoria Hurth and Charlotte Thompson

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