On completion of this course, you’ll walk away with: Insight into VUCA communications challenges and opportunities and their role in shaping meaning and driving change. The ability to analyse the ethical issues related to strategic communications practices and the tools to address these dilemmas. Knowledge of the challenges and opportunities of working collaboratively with audiences and stakeholders. A strategic communications strategy to lead impactful change in your business. Unlimited access to edX's Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
Overview
Develop a comprehensive strategic communications strategy to influence change within your organisation.
On completion of this course, you’ll walk away with: Insight into VUCA communications challenges and opportunities and their role in shaping meaning and driving change. The ability to analyse the ethical issues related to strategic communications practices and the tools to address these dilemmas. Knowledge of the challenges and opportunities of working collaboratively with audiences and stakeholders. A strategic communications strategy to lead impactful change in your business. Unlimited access to edX's Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
On completion of this course, you’ll walk away with: Insight into VUCA communications challenges and opportunities and their role in shaping meaning and driving change. The ability to analyse the ethical issues related to strategic communications practices and the tools to address these dilemmas. Knowledge of the challenges and opportunities of working collaboratively with audiences and stakeholders. A strategic communications strategy to lead impactful change in your business. Unlimited access to edX's Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
Syllabus
- Orientation module: Welcome to your Online Campus
- Module 1: Strategic communications in uncertain times
- Module 2: Understanding communications strategies
- Module 3: Ethical challenges for strategic communications
- Module 4: Relationships with audiences and stakeholders
- Module 5: Narratives for strategic communications
- Module 6: Communicating for change
Taught by
Professor Lee Edwards