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University of Cape Town

Public Relations (PR)

University of Cape Town via GetSmarter

Overview

Transform into a proficient communications professional well-equipped to navigate the challenges and opportunities presented by the digital era.

On completion of this course, you’ll walk away with: The confidence to build strong public relationships and strategic communication plans. The ability to tactically manage a brand, business, or individual’s reputation among key stakeholders. An understanding of customer expectations and how to plan for crisis management. The tools to create messages that resonate across channels to control audience perception and drive influence. A road map for building influential relationships with stakeholders and the media.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: Introduction to public relations
  • Module 2: Managing relationships with stakeholders
  • Module 3: Content creation and management
  • Module 4: Building valuable relationships
  • Module 5: Online public relations (Web PR)
  • Module 6: Public relations and social media
  • Module 7: Public relations activities and events
  • Module 8: Crisis and reputation management
  • Module 9: Measuring, tracking, and evaluating public relations activities
  • Module 10: Creating a public relations plan (PR plan)

Taught by

Dr Nqobile Bundwini

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