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University of Cape Town

Events Management

University of Cape Town via GetSmarter

Overview

Refine your skills in effectively designing, planning, marketing, and managing events of various scales.

On completion of this course, you’ll walk away with: A diverse skill set you can draw on to confidently run an event of any size. Knowledge of contemporary best practices in events management, and the latest trends and techniques in the field. A grounding in event operations and logistics management, and an understanding of key financial processes. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: Introduction to events management
  • Module 2: Event role players
  • Module 3: Bidding and securing an event
  • Module 4: Event organisation and project management
  • Module 5: Event operations and logistics
  • Module 6: Event design and decor
  • Module 7: Financial management of events
  • Module 8: Event marketing and sponsorship
  • Module 9: Risk management
  • Module 10: Sustainable events and event greening

Taught by

Alison Meadows

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