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University of Cape Town

Brand Management

University of Cape Town via GetSmarter

Overview

Embark on a journey to understand the principles and processes involved in creating and sustaining a robust brand identity.

On completion of this course, you’ll walk away with: The ability to construct and maintain your brand, weave a brand story, and integrate brand identity into all aspects of your business. Exclusive insights into what it takes to build influence and equity in a competitive emerging economy from some of South Africa’s most recognisable brands. A brand strategy directly relevant to your industry. Verify your competencies with a certificate of completion from the University of Cape Town. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: The fundamentals of branding and personal branding
  • Module 2: The value of brand equity and personal branding
  • Module 3: Managing a brand's identity
  • Module 4: Positioning and differentiating a brand
  • Module 5: Brand contact planning and management
  • Module 6: Supporting brands through marketing communication
  • Module 7: Brand reputation
  • Module 8: Brand growth strategies

Taught by

Pragasen Pillay

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