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FutureLearn

Fashion Management: Create Your Own Sustainable Brand

Institut Français de la Mode via FutureLearn ExpertTrack

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Overview

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Develop your professional fashion marketing and branding skills

Develop your fashion management and entrepreneurial skills across marketing, product development, branding, and sustainability.

Syllabus

Courses under this program:
Course 1: Fashion Management: Defining Markets, Business Models & Trends
-Explore fashion from a historical and sociological perspective and understand evolving fashion business models.

Course 2: Fashion Management: Brands, Communication & Distribution
-Discover how to build a brand identity, how to translate it into the consumer experience, and how to successfully communicate it.

Course 3: Fashion Management: Products and Collections
-Learn all about the fashion product, including how to define different fashion product categories, and how to build a collection.

Course 4: Fashion Management: Innovation, Entrepreneurship & Sustainability
-Take a look at the future of fashion, focusing on sustainability and entrepreneurship.

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