Building a Business Presence With Facebook Marketing

Overview

By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.

Syllabus

Promoting your Business Page with Facebook Marketing

The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The project begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.