Excel to MySQL: Analytic Techniques for Business
Duke University via Coursera Specialization
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Overview
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Formulate data questions, explore and visualize large datasets, and inform strategic decisions.
In this Specialization, you’ll learn to frame business challenges as data questions. You’ll use powerful tools and methods such as Excel, Tableau, and MySQL to analyze data, create forecasts and models, design visualizations, and communicate your insights. In the final Capstone Project, you’ll apply your skills to explore and justify improvements to a real-world business process.
The Capstone Project focuses on optimizing revenues from residential property, and Airbnb, our Capstone’s official Sponsor, provided input on the project design. Airbnb is the world’s largest marketplace connecting property-owner hosts with travelers to facilitate short-term rental transactions. The top 10 Capstone completers each year will have the opportunity to present their work directly to senior data scientists at Airbnb live for feedback and discussion.
Syllabus
- Course 1: Business Metrics for Data-Driven Companies
- Course 2: Mastering Data Analysis in Excel
- Course 3: Data Visualization and Communication with Tableau
- Course 4: Managing Big Data with MySQL
- Course 5: Increasing Real Estate Management Profits: Harnessing Data Analytics
Courses
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This course is an introduction to how to use relational databases in business analysis. You will learn how relational databases work, and how to use entity-relationship diagrams to display the structure of the data held within them. This knowledge will help you understand how data needs to be collected in business contexts, and help you identify features you want to consider if you are involved in implementing new data collection efforts. You will also learn how to execute the most useful query and table aggregation statements for business analysts, and practice using them with real databases. No more waiting 48 hours for someone else in the company to provide data to you – you will be able to get the data by yourself! By the end of this course, you will have a clear understanding of how relational databases work, and have a portfolio of queries you can show potential employers. Businesses are collecting increasing amounts of information with the hope that data will yield novel insights into how to improve businesses. Analysts that understand how to access this data – this means you! – will have a strong competitive advantage in this data-smitten business world.
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One of the skills that characterizes great business data analysts is the ability to communicate practical implications of quantitative analyses to any kind of audience member. Even the most sophisticated statistical analyses are not useful to a business if they do not lead to actionable advice, or if the answers to those business questions are not conveyed in a way that non-technical people can understand. In this course you will learn how to become a master at communicating business-relevant implications of data analyses. By the end, you will know how to structure your data analysis projects to ensure the fruits of your hard labor yield results for your stakeholders. You will also know how to streamline your analyses and highlight their implications efficiently using visualizations in Tableau, the most popular visualization program in the business world. Using other Tableau features, you will be able to make effective visualizations that harness the human brain’s innate perceptual and cognitive tendencies to convey conclusions directly and clearly. Finally, you will be practiced in designing and persuasively presenting business “data stories” that use these visualizations, capitalizing on business-tested methods and design principles.
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This course focuses on essential data analysis using Excel. Learn to design and implement realistic predictive models to reduce uncertainty for informed business decisions. In a hands-on project, you'll act as a business data analyst, building models to assess credit card applications, minimize default risk and maximize bank profits. You'll master key uncertainty measures like classification error rates, entropy of information, and confidence intervals for linear regression. Assignments use data provided within the course and basic Excel functions, ensuring fluency for future business applications. No prior knowledge of advanced Excel features (Visual Basic, Pivot Tables) is required. The Excel and data analysis skills you will learn will enable you to apply business data analysis methods based on binary classification, information theory and entropy measures, and linear regression, and prepare you for roles such as a business data analyst.
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In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.
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In this final course you will complete a Capstone Project using data analysis to recommend a method for improving profits for your company, Watershed Property Management, Inc. Watershed is responsible for managing thousands of residential rental properties throughout the United States. Your job is to persuade Watershed’s management team to pursue a new strategy for managing its properties that will increase their profits. To do this, you will: (1) Elicit information about important variables relevant to your analysis; (2) Draw upon your new MySQL database skills to extract relevant data from a real estate database; (3) Implement data analysis in Excel to identify the best opportunities for Watershed to increase revenue and maximize profits, while managing any new risks; (4) Create a Tableau dashboard to show Watershed executives the results of a sensitivity analysis; and (5) Articulate a significant and innovative business process change for Watershed based on your data analysis, that you will recommend to company executives. Airbnb, our Capstone’s official Sponsor, provided input on the project design. The top 10 Capstone completers each year will have the opportunity to present their work directly to senior data scientists at Airbnb live for feedback and discussion. "Note: Only learners who have passed the four previous courses in the specialization are eligible to take the Capstone."
Taught by
Daniel Egger and Jana Schaich Borg
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Reviews
2.7 rating, based on 3 Class Central reviews
4.6 rating at Coursera based on 15295 ratings
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Course and the specialization
I am really glad for this kind of courses with the Tableau and Excel/SQL. I know that these aren´t simple, but who like that stuff, will find the way for accomplishment. Although I didn´t finish all the specialization, I love most of the courses. -
While the instructor does explain the subject well, there is a big gap between the material covered in the lectures and the material required for the assignments and quizzes. The first course in this certificate was mostly linear in progression (wit…
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Many problems with this specialization There are many problematic issues with this course, and specialization in general. 1. The theoretical level is sometimes too high and too archane/complex: I don't know how students with no background training…