Overview

The Esports Management Specialization prepares students to turn a passion for gaming into a viable career. According to a market report by Newzoo, global esports revenues have reached $906 million in 2018, a year-on-year growth of +38%. Speak knowledgeably about the history, community, and business of esports with future employers and other stakeholders in the industry. Individuals aspiring to launch or already beginning their career in the business of esports. This program suits game developers, finance professionals, community managers, marketers, and project managers. Overview of esports will introduce learners to the roles and influences that game developers have in the industry. Learners get a glimpse into the structures of an organization and how it builds a brand. Learners will also be informed of the jobs available in esports and where to get started in order to be involved.

Syllabus

Course 1: Game Developers and Esports Organizations
Course 2: Esports Teams and Professional Players
Course 3: Collegiate Esports and Career Planning
Course 4: Esports Management Capstone Project

Courses

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6 hours 19 minutes
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This course will be focusing on the competitive Esport team and individual professional players. Whether you are playing on a team or competing as an individual, you will find that being a professional Esports player is more complex and nuanced than most people realize. We will be talking a lot about the support staff surrounding players, the intricacy of navigating contracts, and the hardships of committing yourself to professional play. We will also be talking about the Esports media. Similar to sports, Esports has developed its own unique ecosystem of articles, videos, streaming, social media, and overall content creation. We will examine the specifics of different types of media and explain how each has its uses in making Esports more popular as a whole.
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3 hours
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We will analyze the pros and cons of creating a single or multiple Esport organization and recommend an effective branding strategy for a hypothetical Esport organization based on current Esport branding considerations. You will develop a plan for recruiting funding resources for a hypothetical Esports organization and choose an Esport organization role of interest, other than Owner, and describe your reasoning.
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4 hours 25 minutes
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Before you can have an Esport, you must have a video game to play and a game developer to design it. This course is dedicated to discussing game developers and their relationship with their respective Esport. The content will help you recognize the qualities a video game must have to become a successful Esport. We will examine the diagram demonstrating the various competitive structures commonly found in Esports. Esports, just like traditional sports, have their own professional organizations. These organizations strive to become successful businesses that win, make a profit, take care of their professional players, and attract a large audience. We will explore the factors that contribute to an Esports organization’s success, including branding, positioning, structuring the organization and funding sources.
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4 hours 5 minutes
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This course will be covering hot topics in the Esports industry. With Esports exploding in popularity over the last ten years, there are a lot of issues to discuss. We will also be talking about collegiate Esports and career planning in order to understand all the different avenues and to examine the choices available for you as you pave your way through the Esports world. We will examine collegiate Esports, as that is generally the first step, but we will be covering general career planning too.