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The University of British Columbia

Harnessing AI for Digital Media Creation

The University of British Columbia via edX

Overview

Artificial Intelligence has become an indispensable tool for content creators today, revolutionizing the way media is conceptualized, produced, and distributed across digital platforms, while simultaneously presenting new challenges and opportunities for creativity, efficiency, and audience engagement.

This course equips aspiring content creators, digital strategists, and media enthusiasts with the fundamental knowledge, skills, and hands-on experience to navigate and leverage the rapidly evolving landscape of artificial intelligence in digital media creation. The course highlights critical evaluation, creative application, and ethical considerations of integrating AI tools into various media formats, from personal projects to professional content strategies.

Through a dynamic blend of theoretical foundations and practical applications, participants will explore a number of AI-powered tools and techniques that extend beyond basic text generation. This course provides a comprehensive introduction to artificial intelligence and its transformative impact on the media industry.

Who is this course for?

  • Aspiring Content Creators – Those looking to start a career in content creation (YouTube, TikTok, Instagram, blogging, podcasting).
  • Digital Strategists – Professionals who develop and implement digital strategies, including social media planning, content marketing, and audience engagement, to drive brand growth and online presence.
  • Media Enthusiasts – Individuals passionate about digital media, storytelling, and emerging trends who want to deepen their understanding of content creation, audience engagement, and digital platforms.

Syllabus

Module 1: Introduction to AI and Digital Media

  • AI Fundamentals and the Digital Media Landscape
  • What is Artificial Intelligence?
  • Evolution of AI
  • Automating Content Creation with AI
  • Introduction to AI and Digital Media Quiz
  • Hands-On Activity: Introduction to Google’s Teachable Machine

Module 2: Data Literacy and Analytics in AI

  • The Role of Data in AI and Digital Media
  • Importance of Data in AI and Machine Learning
  • Basic Data Analysis Techniques
  • Interpreting AI-Generated Insights in Digital Media
  • Data Literacy and Analytics Quiz
  • Hands-on Activity: Data Analysis with an AI-Powered Tool

Module 3: AI Tools and Technologies in Digital Media

  • AI Tools Transforming Digital Media
  • Overview of Popular AI Tools in Digital Media
  • AI-Powered Content Creation and Curation
  • Ethical Considerations of AI
  • AI Tools and Applications in Digital Media Quiz
  • Hands-on Activity: Experimenting with Runway ML

Module 4: AI Ethics and Challenges in Digital Media

  • Navigating the Ethical Landscape of AI in Digital Media
  • Ethical Considerations in AI Usage
  • Addressing Bias in AI Algorithms
  • Privacy Concerns and Data Protection
  • AI Ethics and Challenges Quiz
  • Case Study Analysis: Ethical Challenges in AI-Driven Media

Module 5: Future Trends and AI-Powered Content Creation

  • The Future of AI in Digital Media
  • Emerging Trends in AI and Digital Media
  • The Future of Creative Roles in an AI-Augmented Industry
  • Future Trends and AI-Powered Content Creation Quiz
  • Hands-on Activity: AI-Assisted Design with Canva's MagicStudio

Taught by

Anne-Rae Vasquez, Ricardo R. Trujeque and Lawrence McDaniel

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