Data-Driven Design

A six-week course teaching experienced UX/UI designers to apply data-driven thinking across the product lifecycle — from new product development through experimentation and presenting with data.

Syllabus

Week 1: Business Value Of Data-Driven Design — Understand how data is used in business and product decision-making, and why designers need to leverage it as part of their decision-making process.
Week 2: Using Data in New Product Development — Learn how to best leverage research and other forms of data when creating a new digital product or feature from scratch.
Week 3: Iterating products with data — Learn best practices for continuously improving digital products through usage data and data-informed experimentation.
Week 4: Growing Products through Data-Informed Experiments — Understand what metrics matter most for growing and scaling digital products, and how to set up a data-informed growth experiment.
Week 5: Overcoming Real-World Obstacles — Understand common challenges that teams face when running experiments, and how they move through them.
Week 6: Presenting with data — Learn how to structure your interactions with different stakeholders to build trust and confidence in your work.