Database Design and Operational Business Intelligence

Building on “Data Warehousing and Business Intelligence,” this course focuses on data visualization and visual analytics. Starting with a thorough coverage of what data visualization is and what type of visualization is good for a given purpose, the course quickly dives into development of practical skills and knowledge about visual analytics by way of using one of the most popular visual analytics tools: SAS Viya, a cloud-based analytics platform. An overview of cloud architecture, automation, and machine learning is also provided.

This course builds on “The Nature of Data and Relational Database Design” to extend the process of capturing and manipulating data through data warehousing and data mining. Once the transactional data is processed through ETL (Extract, Transform, Load), it is then stored in a data warehouse for use in managerial decision making. Data mining is one of the key enablers in the process of converting data stored in a data warehouse into actionable insight for better and faster decision making. By the end of this course, students will be able to explain data warehousing and how it is used for business intelligence, explain different data warehousing architectures and multidimensional data modeling, and develop predictive data mining models, including classification and estimation models. IN addition, students will be able to develop explanatory data mining models, including clustering and association models.