Optimize pages for AI Search with GEO

The old SEO playbook is obsolete. Buyers don’t browse ten links or book discovery calls – they ask ChatGPT or Perplexity and get a complete, comparison-driven answer built for decision-making.This cohort is a focused sprint to help you win visibility inside AI search by building comparison content optimized for Deep Research. You’ll learn how to audit your presence across LLMs, identify content gaps, and create pages that LLMs cite and buyers trust. It’s not theory – it’s real workflows, tools, and templates for the way buying actually happens now.

Syllabus

MODULE 1: Understanding deep research & AI search behavior
- Part 1: What is deep research and why it matters
- Part 2: Measuring performance and visibility in LLMs
- Part 3: AI user behavior ≠ Traditional searchers
- Assignment: Analyze product queries in ChatGPT, Gemini, and Perplexity
MODULE 2: Engineering comparison content for deep research
- Part 1: ChatGPT refinements and why they matter
- Part 2: Comparison content strategy - modernized
- Part 3: Advanced comparison content structuring
- Part 4: Gemini planning vs Perplexity web crawling
- Assignment: Create a 2-way and 3-way comparison page draft