Content strategy for LLM visibility and changing search habits

There’s increasing noise and saturation across all platforms. Consumers are changing their buying and research behavior. Traditional content tactics are decreasing in effectiveness, and new methods are emerging.This course is a practical sprint to future-proof your organic content strategy. Stay visible online and tap into new audiences. Learn how to make your brand show up in AI-generated answers and build the trust to get clicked. Expect audits, playbook updates, and tactics developed to work in 2026.

Syllabus

SESSION 1: Content planning in the AI era
- Reverse engineering AI citation patterns to identify content gaps
- Using voice of customer data to inform topic ideation and prioritization
- The three-pronged content strategy model that drives revenue
- GEO + SEO: How to plan for both
SESSION 2: Off-page GEO tactics for brand mentions and LLM visibility
- Outreach targets: identifying and prioritizing your off-page efforts
- Seeding the web with co-occurring brand mentions
- How to measure success in off-page GEO
- Tactics for inclusions on editorial lists, forums, communities, review sites, and aggregators