Overview

Bringing your creative business toEtsy®can tap you into the wide online market, but it isn’t as simple as setting theproduct of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively. Join creative marketing guru Lisa Jacobs for three in-depth sessions on how to useEtsyas it’s meant to be used -as a sales platform. Session 1: Build anEtsyStorefront That Sells You’ll learn:

What it takes to get yourEtsy shop found online
How to avoid commonEtsy mistakes that are hurting your sales
How to fine-tune your storefront to attract visitors and convert them into buyers

You’ll learn to give your business new energy, especially if you’re struggling to stand out in the crowded online marketplace or dealing with long droughts without a sale. Session 2: Market YourEtsyShop to Sold-out Success You’ll learn:

Talk about your product in a way that gets people excited to buy
How to gain big exposure for your brand and products
How to create a consistent business plan with predictable results

Get paying customers to yourEtsystorefront using simple, proven marketing strategies. No far-fetched theories, generalized blanket statements, or big business comparisons here—just specific, direct training for creative business owners. Session 3: Advertising for Creative Business Owners You’ll learn:

How and when to build an ad campaign into your marketing strategy
How to create a successful ad campaign that attracts the right customers
Where and how to advertise your products

Etsyis a great sales platform, but only as long as you are able to get the word out about your brand and your products. Build a successful advertising campaign into your marketing strategy, and bring your small business to new customers.