Most artists and crafters find it easy to get inspired to create new work, but the idea of building a business around it can feel like a much more daunting prospect. Kari Chapin, author of The Handmade Marketplace and Grow Your Handmade Business, is ready to teach you everything you need to know to break into the online marketplace and share your work with the world.
Kari will help you determine the online sales venue that's best suited to your handmade goods. You'll learn about the pros and cons of selling through an existing online marketplace like Supermarket or Etsy versus setting up your own independently-operated website. You'll also develop the optimal marketing strategy for sharing your products with the world, from social media to blogging to branding and packaging. Kari will cover essential best practices for running a successful crafting business, including setting price points confidently, creating media kits, acting as your own publicist, and much more.
No matter what you make, this course will give you the confidence to see what you have to offer as uniquely valuable, the inspiration to take your work to new heights, and the foundation you need to ensure your business's success.
